About Us


Founded in 1999, Qingdao Smad Electric Appliances Co., Ltd. (SMAD) has established itself as a prominent player in the UK home appliance market. With 600 skilled employees and an annual output valued at 350 million Yuan, SMAD operates one sole proprietorship factory and two joint venture factories equipped with advanced production and testing facilities.

Commitment to Quality

At SMAD, we are dedicated to providing innovative and high-quality products tailored to the UK market. Our rigorous quality control processes ensure that each product meets the highest standards.

Vision and Mission

Our vision is to be a leading manufacturer and exporter of home appliances in the UK, delivering innovative, high-quality solutions that meet customer needs. We are committed to staying ahead of market trends by adopting responsible, forward-thinking practices that focus on customer satisfaction.

Company Culture

At SMAD, we foster a culture of teamwork and collaboration, both within our company and with our UK clients. This mutual trust and cooperative spirit enable us to continually exceed client expectations and achieve ongoing success in the market.